Twitter is preparing to double the number of message characters

In search of renewal, the social network Twitter could remove the limit of 140 characters. Messages with 280 characters are in test phase ... before generalization?

For several semesters Twitter is struggling to grow, which does not reassure investors. In order to attract new users and thus increase advertising revenue, the social network has multiplied the novelties. The success of this new strategy is not obvious, but there is still a slight improvement over the last few months.

After various changes offering more flexibility to users, such as non-counting images and links in tweets, it's the sacrosanct limit of 140 characters that made the identity of Twitter will be relaxed. A test phase is in progress with 280 character messages, which is double: "We want everyone in the world to be able to express themselves easily on Twitter, so we are doing something new: we will try a larger limit, 280 characters "the firm writes on its blog. Only a few users are entitled for this moment to this extension, if everything goes well it should be open to all in the near future.

The network has never been profitable. In the second quarter, revenue was $ 574 million, down 5% from 2016. Net income increased by $ 9 million to $ 116.5 million. The monetization of the network has always been a complex task ... that no one has been able to solve. Perhaps the lengthening of messages will help. We are now waiting for the possibility of editing his tweets.